$10k+: Landing Your Premium Value Offer

Happy Friday EduCreator,

Today at 12pmEST is Episode 5 of EduCreator LIVE Season 4 and it’s been an incredible week of daily spaces on X! Our favorite Revenue Ronin, Justin “Results” French, will be our spotlight guest today and instead of our usual Social Selling Space, I’ll be hosting a discussion about landing premium value offers.

Is it easier to sell a $10 digital product to 100 people or a $10,000 premium value offer to 1 business, non-profit, or entrepreneur? It is almost always easier and more profitable to sell a $10,000 premium value offer to 1 than selling a $10 digital product to 100 people. Here’s why:

Selling a $10 Digital Product to 100 People

• Volume-Based Sales: You need to reach a large audience (likely thousands) just to convert 100 buyers.

• Low Perceived Value: People don’t see a $10 product as transformative, so they hesitate less but also may not take it seriously.

• Marketing Challenges: Ads, content, and social media efforts can burn time and money, making the ROI lower.

• High Competition: Most cheap digital products compete with tons of free content.

Selling a $10,000 Premium Value Offer to 1 Business

• High-Impact Transformation: Businesses, non-profits, and entrepreneurs will invest in solutions that solve real problems (automation, efficiency, revenue growth, branding).

• Fewer Sales Needed: You only need ONE client, making it more efficient.

• Higher Trust & Relationship Building: At this level, the focus is on building trust and authority, not impulse buying.

• Bigger Budgets: Companies and serious entrepreneurs already spend thousands on software, consulting, and growth strategies—your offer is just another investment.

Bottom Line?

If you want scalability, a $10 product can work if you have a massive audience or strong automation in place.

But if you want faster, high-impact income, go for the $10,000 premium offer—especially if you can solve a critical pain point for businesses.

3 Major “Deal Closing” Lessons from Justin

I’m a proud premium (paid) member of the Revenue Ronin Community with Justin. Why did I make the decision to invest in a paid membership when he gives so much away for free? Because the lessons I’ve learned from him have ACTUALLY helped me land bigger clients and create more premium value offers.

Here are 3 of the lessons that if applied will yield you big results like they did for me:

• Follow Up Within 24 Hours This one is HUGE! It seems simple and obvious, but so many people (including myself) have an issue with following up. After a 1:1 call, a discussion in the DMs, or sending a proposal, make sure you are following up within 24 hours to have a much better chance of closing the deal.

• Collect Full Payment Up Front You’ve followed up and gotten a YES! Now it’s time to collect payment. If you’re like me, you might be nervous to ask for the full amount up front, but this is essential to really running a successful business long term. The key word I learned from Justin is “operationalize.” If your new client asks why they need to pay (at least 50% but go for 100%) up front, it’s because you need the funds to operationalize.

• Send the Invoice to Collect Payment Sometimes people drag their feet with payment, even after they’ve said yes. Take the initiative and send them the invoice. This is a professional way of nudging them to finalize the deal. Send a nice follow up message letting them know you’ve sent the invoice and a link to go ahead and book the onboarding call. This works like magic!

Upcoming Events 🗓️

Landing Your Premium Value Offer with @JustinRFrench | Friday, Feb. 28 at 12pmEST  RSVP

That’s all for now!

Christel