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- #18: Don’t make these mistakes as a course creator
#18: Don’t make these mistakes as a course creator
Learn what not to do from the pros

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Happy Wednesday EduCreator!
Today is my last day in Puerto Rico. It’s been an amazing trip and the food has brought me back to so many fond memories of my grandmother: fried plantains, arroz con pollo, salted cod.

It’s a dream come true to be able to be here and fully present for my sister’s 30th birthday and bachelorette party, while still being able to connect with community through our daily spaces and mail. This is the kind of life I’ve been designing for years and I’m grateful to have your support on this journey.
My mission is to provide you with so much value through community, content, and collaborations (VIP speakers), that you are inspired to really take action. If you do, transformation is inevitable.
In today’s daily space, we learned critical lessons about proper marketing and preparation for the launch of an online course. Catch the replay below.
Have a great day!
Christel, Founding Principal OCC Metaversity
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Community Updates
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— Christel Guillen (@Christel_OCC)
1:56 PM • Jan 30, 2024
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Today’s EduCreator LIVE 🎙️ REPLAY
Wednesday Theme: AI Tools for Workflow
Topic: Mistakes to Avoid as Course Creators
How to Prepare for a Course Launch
Alex shared with us the important of preparing for your course launch months (at least 3) ahead of time. When you do this, you are setting yourself up for a successful product that generates consistent revenue well after launch.
Some effective pre-launch marketing strategies for digital courses include:
1. Create a Sense of Urgency and Excitement: Generate interest and excitement through social media, email marketing, or content marketing to build anticipation for the course.
2. Build an Audience and Generate Leads: Use the pre-launch phase to reach out to potential customers methodically to build loyalty and increase the chances of acquiring new leads.
3. Run Ads and Social Media Outreach: Utilize ads and social media outreach to reach a wide audience and get them excited about the course[1].
4. Content Marketing Plan: Develop a content marketing plan that includes various channels to promote the online course, such as blog posts, social media campaigns, or email newsletters, to engage with potential customers before the launch.
5. Sales Funnel and Email Marketing: Create a high-converting sales funnel and coordinate email marketing to drive people to buy the course.
By implementing these strategies, course creators can effectively generate interest, build an audience, and increase the chances of a successful launch for their digital courses.
AI Tools for Course Creators
Educational Email Course Creator GPT for free course lead magnets and paid email courses. This custom GPT will not only create the course and content plan, it will take you through a validation process first.
Zealous is great for live audio hosts looking for a way to repurpose audio content and capturing key moments from spaces. Consider hosting a live course for 4-6 weeks and use this tool for course content.
Sources:
[1] How To Create A Pre-launch Marketing Strategy For Your Online Course? https://freshlearn.com/blog/pre-launch-marketing-strategy-for-online-course/
[2] How to Create a Pre-Launch Marketing Strategy for Your Online Courses https://www.learnworlds.com/create-pre-launch-strategy-online-courses/
[3] 3 Pre-Launch Must-Dos for Your Online Course https://www.linkedin.com/pulse/3-pre-launch-must-dos-your-online-course-michelle-zenisek
[4] Pre-Launch Marketing Strategies and Examples for Course Creators https://contentbistro.com/pre-launch-marketing-strategies-course-creators/
[5] How to Launch an Online Course: Unique Tactics That Work https://thrivethemes.com/start-online-business/launch-online-course/
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