#21: Your Email Content Plan

Storytelling is always a winning strategy.

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Happy Tuesday EduCreator!

So many times we just don’t know where to start or what content to share. For years I stayed away from a newsletter because the thought just overwhelmed me. When I shifted my thinking to seeing emails as a way to connect with my community, share stories, and offer high value educational content, all of which can be automated or at least assisted with AI, my writing practice changed.

In the book Show Your Work by Austin Kleon, the author discusses the importance of building in public and sharing what you’re working on with your audience. Not only will this ensure you never run out of content, you are also helping the version of you that is 1-2 years in the past see how you are growing and learning in real time.

Think of your emails as a daily, or weekly, letter to your community. A way to share more about who you are and what lessons you are learning throughout your journey. You never know who is reading, you never know what kind of impact you’ll have, until you START.

Have a great day!

Christel, Founding Principal OCC Metaversity

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Community Updates

ONLY 9 Spots Left in the Founder Program

Starting today, Founders have access to premium content in emails. Scroll to the bottom for pay walled content. Founders also receive lifetime membership with 50/50 revenue split for referrals and access to our AP for EduCreators program, starting this week. Click here to learn more about the program and to sign up.

Moving Away from Gary Club

I’ve made the decision to move away from Gary Club technology. Unfortunately it’s just not as reliable as I need for it to be. We will be finding another platform to mint our digital collectibles that is more established and has less performance issues.

AP for EduCreator Program Starts this Week

The AP Mentorship Program is an Advanced Placement option that comes with a full team of support from our Mentors, AVAs and the other EduCreators. Not only will you receive the education you need to really advance (access to live courses), you will have access to a Mastermind of experts ready to support you and boost your confidence.

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OCC OG Update

After the first 20 Founders are established, I will open up a free mint option to a select list of our OGs. These are OGs that I would like to continue on in the process with us as Founders. If you are an OCC OG and you’d like to learn more about this, please reply to this email and I will catch you up.

Need support with Discord?

Our wonderful OCC OG and Mentor Stephanie has offered to support anyone with navigating OCC Metaversity, which is in a Discord server. The main channels you want to focus on are #introductions, #communitychat and #support to get started. Reach out to Stephanie for support. Even though she loves that thumbs down emoji, she’s super friendly. 😂 

Today’s EduCreator LIVE 🎙️ REPLAY

Tuesday Theme: Email List Growth

Topic: Your Email Content Plan

How to Align Stories with Products and Services

To identify the right stories to align with products and services, you can follow several approaches.

  1. One key principle is to align the product story with the user story. This involves understanding the story of your product that you are telling and the story your user is following in their mind, and finding common ground to make your product more relevant to the user[1].

  2. Creating a compelling product story involves identifying the product's target customer, explaining how they can benefit from the product, and using human interactions to stimulate empathy and interest[2].

  3. Ensure that the brand stories are aligned with the products, as this can be achieved through a strong brand strategy and by telling authentic and relatable stories[3].

    By incorporating these approaches, you can effectively identify and align the right stories with your products and services.

Citations:

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