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- #23: Building an AI Influencer Agency
#23: Building an AI Influencer Agency
Starts with understanding the future of AI influencing

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Happy Thursday EduCreator!
My partner has been sick this week so I’ve been on double parent duty. This morning my mother, who lives next door, came over and invited me to Galiano’s, a local bodega (corner store) for pastries and coffee. Almost feels like a Friday.
I’ve been able to show up more than usual to take on more of the shared parenting duties, and I was able to join my mom for an unplanned trip for breakfast, because I am taking a very different approach to building a business and project in the virtual world: I’m focused on growing an engaged community and a team of superstars first. This is how to escape the creator economy “rat race” which just takes the 9-5 workoholic and turns them into a social media platformaholic.
Understanding the community economy and community design principles are both essential for AI Influencers of the future (which is now). Brands are looking for influencers who are EduCreators: showing their audience (community) HOW to do get results while also sharing behind the scenes story of everyday life.
I believe that once we attract our “tribe” with our vibe, as Hendo (@HendoAi) reminds us, the rest will fall into place. It’s about the people you’re going to build with first. Then you can create the AI Influencer Agency of your dreams.
If you’d like to build with us off of X, check out the Founder program I’m offering. 9 spots left.
Have a great day!
Christel, Founding Principal OCC Metaversity
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Today’s EduCreator LIVE 🎙️ REPLAY
Thursday Theme: Custom AI Solutions
Topic: Building an AI Influencer Agency
Today we started to answer the question “what is an AI Influencer?” Hendo reminded us that we get to decide what this is. We are empowered to create a new world and a new way of doing business with AI Influencer Agencies. These are in high demand and finding the right team of creatives that have the talent needed and the business acumen required is essential.
This article outlines the benefits and downsides of using AI-generated content for influencer campaigns. It also shares some successful use cases for AI Influencers (ie. Coca Cola).
At the end of the day, WE are the AI influencers. We are the creators that brands will come to for help promoting their products and services. Virtual AI Influencers need real human stories to really connect with their intended audience. It starts with us. Creating the AI version of us is the easy part. Our community has some of the best AI artists. Learning how to share our stories and build a brand is where the shift happens from creator to influencer.
To run an agency of AI Influencers, we will need to have all pieces of the puzzle from marketing, to branding, to copywriting and everything in between. Doing this together will allow us to make this vision come to reality more effectively and in less time. Let’s go!
Here’s how Perplexity defines the AI Influencer:
An AI influencer is a social media personality created by artificial intelligence. These virtual personalities are designed to look like anyone and can be programmed to say and do anything.
They are used to promote products or brands and have been known to amass large followings on social media platforms. AI influencers are created by tech companies, startups, and individual creators using advanced computer-generated imagery and artificial intelligence technology.
They are designed to revolutionize digital marketing strategies and provide a more controlled and immersive advertising experience.
The first AI influencer, Lil Miquela, was created by the Los Angeles-based startup Brud and has partnered with renowned brands such as Prada and Calvin Klein[1][3]. The emergence of AI influencers has led to concern from human influencers about their income being cannibalized and under threat from digital rivals[2].
Citations:
[2] https://arstechnica.com/ai/2023/12/ai-created-virtual-influencers-are-stealing-business-from-humans/
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