Happy Tuesday EduCreator!

We are all filled with a lifetime of stories. If we can use our own imagination to creatively weave those stories into content that serves our audience, we will have a huge advantage in a world where AI dominates content and real human stories because something that is longed for.

It’s all about the reps, and volume, as Alin reminds us. Sending daily emails with stories will undoubtedly make us better at storytelling, but where do we begin? Check out this thread with a super helpful framework from a master storyteller, Ben Settle.

We also learned today how important it is to imagine the perspective of our audience and the acronym WIFM: what’s in it for me. Is your content entertaining and solving a problem? Are you sharing life lessons from your own experiences, the experiences of others, or even making up stories to help teach a concept?

Alin recommends the book Storyworthy by Matthew Dicks to help with learning to craft engaging stories. Check the mini-lesson below to see another framework generated by ChatGPT using concepts from the book.

Have a great day!

Christel, Founding Principal OCC Metaversity

Table of Contents

• Community Updates

• Today’s EduCreator LIVE REPLAY

  • Tuesday Theme: Email List Growth

  • Storyworthy Framework

• Start Monetizing with our Referral Program

• Beehiiv Partner Program

Community Updates

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Today’s EduCreator LIVE 🎙️ REPLAY

Tuesday Theme: Email List Growth

Storyworthy Framework

Here's a comprehensive storytelling framework based on the concepts taught in Storyworthy by Matthew Dicks. This framework captures the essence of effective storytelling as presented in the book:

1. Finding Your Story

- Homework for Life: Begin by adopting Dicks' "Homework for Life" strategy, where you jot down a brief note about something that happened during your day that might be a story worth telling. This practice helps in identifying moments that could be transformed into engaging stories.

- Look for Change: Focus on moments of change or realization in your life. Dicks emphasizes that stories revolve around change, so identify events where you learned something new, changed your opinion, or experienced a shift in your relationship or understanding of the world.

2. Developing Your Story

- Cradle to Grave is a Recipe for Boredom: Avoid starting your story at the very beginning and ending at the very end. Instead, find the moment where the action or change begins – this is where your story should start.

- Bait the Hook: Start with an engaging hook that promises the listener something interesting. This could be a question, a surprising statement, or a curious predicament that promises the listener a rewarding experience.

- Stakes are Essential: Clearly articulate what is at stake in your story. Why should the audience care? The stakes give your audience a reason to invest in your story emotionally.

3. Crafting the Journey

- Five-Second Moments: Build your story around small, significant moments. Dicks talks about the power of "five-second moments" that may seem minor but are profound in their impact.

- Use Detail Wisely: Incorporate sensory details to create vivid imagery, but be selective. Too much detail can overwhelm the narrative, while too little can make it feel flat.

- Cinema of the Mind: Aim to create a "cinema of the mind" for your listeners, where they can visualize and emotionally connect with your story.

4. Delivering Your Story

- Be Authentic: Authenticity resonates with audiences. Share your emotions, doubts, and flaws as they relate to the story. This vulnerability can make your story more relatable and compelling.

- Practice, But Don’t Memorize: Know your story well enough to tell it without memorizing it word for word. This allows for a more natural delivery that can adapt to the audience's reactions.

- Engage with Your Audience: Pay attention to your audience's cues and be ready to adjust your delivery accordingly. Engagement is a two-way street.

5. Refining Your Story

- Feedback is Gold: Seek feedback from trusted sources and be open to constructive criticism. Use this feedback to refine your story, focusing on clarity, pacing, and emotional impact.

- Iterate and Evolve: Storytelling is an art that improves with practice. Continue to refine and adapt your stories based on audience reactions and your growing experience as a storyteller.

6. Applying Your Story

- Know Your Purpose: Understand why you are telling this story. Is it to entertain, educate, persuade, or connect? Tailor your story to meet this goal effectively.

- Adapt to Context: Adjust your storytelling style and content based on the context, whether it's a business presentation, a teaching moment, or a personal conversation.

This framework synthesizes the core principles from Storyworthy into a practical guide for developing and delivering compelling stories. Remember, effective storytelling is a skill that grows with practice, reflection, and a willingness to connect with your audience on a human level.

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