How to Engage Your Unique Audience

Happy Monday EduCreator!

As a special education teacher, my number one job as a deliverer of instruction was “engaging my audience.” Who was my audience? 9th graders who would rather be anywhere else except my classroom. It was the last room in the hallway and all the students knew what it meant if you were in my class. They reminded my students relentlessly.

So I was dealing with school culture, neighborhood culture, a variety of learning differences and personalities. Engagement was, and still is, the #1 goal.

Building community online and on social media, where there is a constant battle for attention, shares similar principles to engaging students in a classroom so they master the learning objectives. I took my lessons as a teacher and applied them to engaging audiences of all ages in the virtual world.

Here are 5 key principles for building and engaging communities online:

1. Create Value and Purpose

At the heart of any strong community is value. Clearly define the purpose of your community and consistently provide content, resources, or experiences that align with the needs and interests of your members. A shared mission that resonates with your audience creates a sense of belonging and keeps members engaged.

2. Foster Genuine Relationships

Building real, meaningful connections with and between community members is so important. Encourage open communication, active listening, and mutual respect. When members are acknowledged, understood, and valued, they’re more likely to stay engaged and contribute actively.

3. Encourage Consistent Participation

Active communities are built on consistent involvement. Create opportunities for participation through discussions, events, challenges, or content sharing. Recognize contributions to reinforce engagement and inspire others to get involved. Consistency from both the community leaders and members helps keep momentum going.

4. Promote Positive Growth and Collaboration

A welcoming, growth-oriented environment ensures that everyone feels comfortable participating. Establish community guidelines to promote respect and prevent negativity. Make it clear that all voices are valued, fostering a space where members from diverse backgrounds can share their thoughts without fear of exclusion or judgment.

5. Listen and Implement

Successful communities evolve by listening deeply to their members. Pay attention to feedback, and be responsive to the community's needs and preferences. Adapting your approach based on what works for your members helps maintain engagement and ensures the community stays relevant and valuable.

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Community News

Founder Spotlight: Stephanie Gray (@StephGray_VAC)

For the rest of the year, we will be highlighting our amazing Founders in weekly newsletters.

Meet Stephanie, my “ride or die” and one of the first members of OCC. Not only is she an amazing, family-oriented woman, she is a super loyal and committed community member and EduCreator. She’s been building with us since Clubhouse days early 2023.

Stephanie is helping business owners and professionals get their finances together with “Financial Flow” spaces and education on best practices for tax time. Looking for a way to earn more revenue with seasonal work? She’s the one.

On Wednesday nights, you can find her on X hosting #LoveTalkLive with a healthy dose of karaoke. And TONIGHT she’s hosting a Money Mindset space at 7pmEST

She’s fun, an expert in her field, and the best kind of friend a girl can have. So grateful she’s rocking with us! Check out her X account here.

That’s all for now,

Christel, Founder One Click Creator