Happy Monday EduCreator,

The release of generative AI tools like ChatGPT has been the greatest life changing event of my life when it comes to business and technology. When ChatGPT was released in November 2022, I had no idea the impact it would have on my ability to run an agency and delegate 80-90% of the work, while offering higher value at a more premium price.

I have used AI to work with all types of clients helping them build everything from courses to AI agents, apps and automated landing pages. This is why I consider learning how to prompt and use tools like ChatGPT, Grok and Gemini to be a high value skill. It will open the doors to many opportunities because businesses, non-profits, and entrepreneurs everywhere are hungry for automation and more efficient operations.

Today’s EduCreator LIVE Spotlight is on John Allen, an expert when it comes to building an online brand with SEO. While SEO (search engine optimization) is not something that can be learned overnight, it is a skill that can be accelerated and super powered with the help of generative AI. Join us at 12pmEST to learn more!

Beginner’s Guide to Building an Online Brand with AI-Powered SEO

Want to build a strong online brand and rank higher in search results? AI-powered SEO can help you work smarter, not harder. Here’s how to get started:

Step 1: Define Your Niche & Audience

Before diving into SEO, get clear on:

• Who you serve – Identify your ideal audience.

• What you offer – Focus on your unique value.

• How you stand out – Research competitors and differentiate.

🔧 Tools to Help:

• ChatGPT / Gemini AI – Generate audience personas and messaging ideas.

• AnswerThePublic – Find trending questions in your niche.

• Google Trends – Spot rising search topics.

Step 2: Optimize with AI-Driven Keyword Research

AI can uncover high-impact keywords with low competition. Focus on:

• Long-tail keywords – More specific = easier to rank.

• Search intent – Are people looking to buy, learn, or compare?

• Competitor analysis – Find gaps in their content.

🔧 Tools to Help:

• Ubersuggest / Ahrefs / SEMrush – AI-driven keyword insights.

• SurferSEO – Optimizes content for ranking.

Step 3: Create SEO-Friendly Content with AI

Search engines love high-quality, valuable content. Use AI to:

• Generate SEO-optimized blog posts, headlines, and meta descriptions.

• Repurpose videos & podcasts into blogs (via tools like Otter.ai or Descript).

• Ensure readability and engagement with AI writing assistants.

🔧 Tools to Help:

• ChatGPT / Jasper AI – AI-assisted content writing.

• Grammarly / Hemingway Editor – Polish and improve readability.

Step 4: Automate & Improve On-Page SEO

Your website should be fast, mobile-friendly, and optimized for search engines.

• Speed matters – Optimize images, reduce plugins, and use a fast host.

• AI-powered audits – Get SEO insights and fix issues automatically.

• Internal linking – Connect your content for better navigation.

🔧 Tools to Help:

• PageSpeed Insights – Analyze website speed.

• Rank Math / Yoast SEO – AI-powered WordPress SEO plugins.

Step 5: Build Authority & Backlinks with AI

Google ranks sites higher when they have credible backlinks. Use AI to:

• Identify guest posting opportunities.

• Automate outreach emails.

• Find broken link building opportunities.

🔧 Tools to Help:

• HARO (Help a Reporter Out) – Get backlinks from journalists.

• Hunter.io  – AI-powered email outreach.

Step 6: Track & Adapt with AI Analytics

SEO isn’t a one-time task—it’s ongoing! Use AI to monitor and improve your results.

• Track rankings & traffic – Know what’s working.

• Analyze audience behavior – Improve content strategy.

• A/B test content – Optimize headlines & CTAs.

🔧 Tools to Help:

• Google Analytics & Search Console – Track website performance.

• SEOClarity / Clearscope – AI-powered content insights.

Upcoming Events 🗓️

High Value Skill: AI-Powered SEO with @AIJohnAllen | Monday, March 24 @ 12pmEST  RSVP

That’s all for now!

Christel