- AI for EduCreators
- Posts
- The Most Overlooked (and Fun) Lead Magnet
The Most Overlooked (and Fun) Lead Magnet
Plus, get a free ticket to our AI Automation Workshop with coupon code
Christel Guillen
May 13, 2025
Happy Tuesday EduCreator,
It shocks me how many entrepreneurs, community builders, business owners, and non-profit organizations do not have an email list, let alone a regular newsletter. At the same time, I totally get it. It took me YEARS to start this newsletter. I let my own feelings about email get in the way of tapping into the full potential of email marketing.
When done right, operating a newsletter can be the best way to grow your community and convert leads to loyal clients.
I did not start generating revenue from social media until I launched a newsletter.
Why Smart Creators Prioritize Email
Email marketing offers several advantages that make it indispensable for creators and businesses:
Ownership: Unlike social media followers, your email list is a proprietary asset.
Personalization: Emails can be tailored to individual preferences, increasing relevance and engagement.
Direct Communication: Emails land directly in your audience's inbox, ensuring higher visibility.
Automation: Modern tools allow for automated campaigns, saving time and ensuring consistency.
Powerful Data: Analyze data points like open and click rates to quickly see what content your community responds to most.
But this is only the first step: you need lead magnets to really grow your list…
We’ve all downloaded one:
The free PDF. The checklist. The ebook we forgot we downloaded. 😅
And while those still work, my favorite lead magnet for growing an email list—and a real community—is something else entirely:
A live event.
A workshop, a masterclass, a challenge, a roundtable...
Anything that gets people to show up, not just sign up.
Here’s why live events work better than passive freebies:
✅ You build trust faster
When people see you, hear you, and feel your energy live—they don’t just join your list... they join you.
✅ You can deliver value and upsell
It’s the perfect space to teach something small, solve a real problem, and then invite them to go deeper with you.
✅ You create urgency
People act faster when they know it’s happening this week or this Saturday at 2PM. That “live” factor boosts signups and attendance.
✅ You get to co-create with your audience
You’ll walk away with live feedback, real-time questions, and even new offer ideas.
How I Use Workshops to Build My List
Here’s my simple 3-step workshop funnel:
1. Create a landing page
I use Luma to make a clean RSVP page. The signup triggers reminder emails automatically.
2. Promote in my community + DMs
Most of my best signups come from posting about it on socials and personally inviting 10–20 people I’d love to see in the room.
3. Host the workshop, then follow up
I use the live session to teach, interact, and plant the seed for the next step—whether that’s a free challenge, a Done For You service, or my newsletter community.
TL;DR: A Live Workshop is Your Superpower
When you teach live, you don’t just collect emails—you start real relationships.
Upcoming Workshops 🗓️
Build Your First AI Automation Workshop: Tuesday May 20th @ 9amEST
I’m partnering with Dreamshop to host a workshop showing you how to build an entire automation in under an hour. Use coupon code DREAMSHOP to get 100% off ticket price just for being a member of my community.
Why You Need a Newsletter - And How to Get Started: Tuesday, June 3rd @ 12pmEST
Upcoming Spaces 🗣️
TSC ⭕️ How to Host a Banger Space 🔥 AI-Powered | Thursday, May 15 @ 1pmEST RSVP
Auny + Christel X Communities Showcase | Friday, May 16 @ 2pmEST RSVP
That’s all for now!
Christel
Want to support my work? You can buy me a flower here 🌸
Reply