Happy Monday EduCreator!

This weekend I learned about the power of discernment when growing a virtual community. Not everyone who signs up for our email list or accepts our invite to join our community is actually along for the Big Purpose. People have their own reasons for joining, but having a system like the Flywheel can really help you distinguish between community members that are IDEAL and those that are temporary because the intention is not aligned.

In today’s daily space, Coach Jacob really helped us understand the importance of seeking ideal clients that have the budget to actually work with you. It’s not just about finding the person that is where you were 2 years ago, it’s about finding that person and ensuring they also have the budget to invest in the products or services you’re offering.

We also discussed the importance of building community locally. While building virtually is great, we can easily be missing a ton of opportunity to connect with local businesses who need support integrating basic AI into their workflow. Everything from email marketing, to social media management and creating copy for ads and websites, YOU have a ton of value to give to the people and businesses right next door.

Have a great day!

Christel, Founding Principal OCC Metaversity

Community Updates

ONLY 10 Spots Left in the Founder Program

Starting today, Founders have access to premium content in emails. Scroll to the bottom for pay walled content. Founders also receive lifetime membership with 50/50 revenue split for referrals and access to our AP for EduCreators program, starting this week. Click here to learn more about the program and to sign up.

Moving Away from Gary Club

I’ve made the decision to move away from Gary Club technology. Unfortunately it’s just not as reliable as I need for it to be. We will be finding another platform to mint our digital collectibles that is more established and has less performance issues.

AP for EduCreator Program Starts this Week

The AP Mentorship Program is an Advanced Placement option that comes with a full team of support from our Mentors, AVAs and the other EduCreators. Not only will you receive the education you need to really advance (access to live courses), you will have access to a Mastermind of experts ready to support you and boost your confidence.

Our first Orientation Session is tomorrow (Tuesday February 13th) at 10:30amEST.

WhatsApp Announcement Group

Join our WhatsApp Group for the EduCreator Community. This is an announcement only group and will be used to share our daily spaces, publication posts, and important updates. Join here.

OCC OG Update

After the first 20 Founders are established, I will open up a free mint option to a select list of our OGs. These are OGs that I would like to continue on in the process with us as Founders. If you are an OCC OG and you’d like to learn more about this, please reply to this email and I will catch you up.

Need support with Discord?

Our wonderful OCC OG and Mentor Stephanie has offered to support anyone with navigating OCC Metaversity, which is in a Discord server. The main channels you want to focus on are #introductions, #communitychat and #support to get started. Reach out to Stephanie for support. Even though she loves that thumbs down emoji, she’s super friendly. 😂 

Today’s EduCreator LIVE 🎙️ REPLAY

Monday Theme: Community Design

What is a Community Flywheel?

It seems like it should be obvious, but focusing on delighting our community with products and solutions for their pain points is key for any successful businesses of the future. Gone are the days when businesses can get away with terrible customer services. With social media, businesses risk facing swift consequences that hurt their brand if they don’t treat customers right.

A community flywheel is a strategic approach to building a brand by fostering authentic engagement, encouraging user-generated content, and leveraging the network effect to generate sales.

It consists of five key elements:

1. Identifying the target audience and the communities they are part of.

2. Selecting "hero products" that embody the brand's value.

3. Supporting and bringing to life these hero products with exciting and authentic brand and customer stories.

4. Feeding the community with content to engage with and spur brand advocates to generate their own.

5. Making it easy to transact, both offline and online[1][3][4].

The community flywheel is particularly effective in the digital age, where brands can create a centralized experience and a "one-stop-shop" for customers, reducing community leakage and improving customer experience[3]. Agile ways of working, core marketing technology, and analytics are essential enablers for a successful community flywheel[1].

Citations:

[1] https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/a-better-way-to-build-a-brand-the-community-flywheel

[2] https://www.disco.co/blog/unlocking-the-power-of-a-community-flywheel

[3] https://www.mightynetworks.com/encyclopedia/community-flywheel

[4] https://spinsucks.com/social-media/community-flywheel/

[5] https://bettermode.com/blog/the-community-flywheel

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