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Hello {{first_name | EduCreator}},
Most people think of an email list as something only businesses need.
In 2026, personal brands will thrive off of community email lists.
An email list is a long term asset you control.
It grows in value the longer you nurture it.
It compounds through trust, relationships, and shared history.
Unlike social platforms, no algorithm decides who sees your work.
When you send an email, you show up directly in someone’s life.
That access is rare. And powerful.
Ownership changes how you show up
When you build on platforms you do not own, you are renting attention.
When you build an email list, you are building equity.
Ownership creates:
stability when platforms change
confidence to publish consistently
freedom to experiment without fear
Your list becomes the foundation you can build everything else on.
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Community is the real multiplier
An email list is not just a list of addresses.
It is a living community of people who raised their hand and said:
I want to hear from you.
Over time, something important happens:
readers recognize your name
they reply and share stories
they feel seen and understood
That relationship cannot be rushed.
It is earned through consistency and care.
Why starting early matters
The biggest mistake I see is waiting.
Waiting until things are clearer.
Waiting until the brand feels ready.
Waiting until there is more time.
Every email not collected is a missed connection.
Every month delayed is trust not yet built.
You do not build community overnight.
You build it one message at a time.
What to focus on in the beginning
If you are just starting, keep it simple:
be clear about who you are writing for
show up on a predictable schedule
write to help, not to impress
Your job is not to perform.
Your job is to serve.
The long view
An email list supports whatever comes next.
It can support:
ideas
projects
collaborations
movements
But first, it supports people.
If you build the list with intention and care, sharing high-value content, it will support you for years.
Start building the asset.
Start building the community.
Everything else grows from there.
That’s all for now,
Christel
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