Hello {{first_name | EduCreator}},

When ChatGPT first came out late-November 2022, I couldn’t have imagined in a million years what we’d be able to do with AI 3.5 years later.

My first AI tool, the One Click Course Creator, went viral with over 300k uses in the first couple months after launching it. I remember building a very simple drag and drop landing page on GoDaddy in January 2023 after purchasing the domain for the tool.

I barely knew what I was doing… I had never built a website before. I just knew I had to find a way to “own” the tool I had created and give it its own domain. Little did I know, I was building the foundation of a whole AI automation agency.

Fast forward to now, and with tools like Lovable and Manus, we’re able to build so much more than landing pages.

Here just some of the assets I’ve built for my brand and business in just the last few months:

In this letter, I hope to encourage you to start building on digital land you own, starting with an email list and newsletter if you haven’t done that yet.

Check out this post on owning your name’s domain and what you can do with it 👇

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Learn more

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Founders are doing the work:

But when I ask where their audience lives, I hear the same answers every time:

And that’s the risk.

These platforms are not yours.

The algorithm shifts and your reach drops overnight
The platform changes direction and your strategy stops working
The worst case, you lose everything you built

This is the part most people would rather ignore: we have a huge ownership problem that we usually don’t want to deal with until it’s too late.

I learned this the hard way and had to start over every time.

I was doing everything right on social
But I had no control

No direct access
No real asset
No leverage or recourse

Two years ago I made the shift when I started this publication and I’ve been building owned assets ever since.

A newsletter is your foundation, it is not just another platform.

It is the only place where:

• You own the relationship
• You control distribution
• You build a real asset

No algorithm
No gatekeeping
No platform risk

When I set up my beehiiv newsletter, everything changed.

This is exactly what founders need, especially those trying to turn knowledge into income

This guide distills 10 AI strategies from industry leaders that are transforming marketing.

Outpace your competitors by mastering AI.

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The EduCreator Community hosted over 16 launches between 2024-2025. From these live launches, members saw communities, offers, brands, and newsletters come to life and get the support needed to grow.

Launching over and over again is how I’ve been able to consistently generate revenue, but I never put all the lessons and steps into a framework until now.

The H in LAUNCH stands for High-Ticket Offer. Before we discuss launching, we should work backwards from our most valuable offer.

If you’d like to join the Founder Revenue Series, it’s not too late. Register here and join us tomorrow at 10:30amEST for Part 2: Closing the Deal.

That’s all for now,

Christel

Want to support my work? You can buy me a flower here 🌸

Ready to start your newsletter? Click here to sign up for a free trial and reply to any of my emails to let me know so I can help you set up. Already have an account? Use my coupon code CHRISTEL for a 20% off discount on the upgrade price (for 3 months).

I would love to help you turn your brand into a profitable newsletter business that serves your community with high value content. If you’d like to learn more about my offers, please book a quick chat with me here.