Hello {{first_name | EduCreator}},

One thing you should know about me is that I’m often an “act now, ask questions later” type of person. While this has often served me well, it’s not something I would necessarily recommend unless you are also heavily guided by intuition (God’s clear direction).

Hiring my two virtual assistants, Cristina and Alona, 3 years ago was one of those moments and it’s a decision I’m grateful for daily.

At the time, my son was a newborn and my new AI agency was demanding way more than I had the capacity for. This led me to look for help and when I learned I could hire a VA from the Philippines for a fraction of the price I’d pay here in the US, I decided to hire 2 and make it a team.

I have over 15 years of experience building and training teams, so it seemed totally reasonable to spend the first 3 months training them on how to use AI. I learned later this is not something most people are willing to do.

I quite literally would not be able to do what I do today if it weren’t for their support. On days when I just don’t have it in me, they keep me consistent.

I now have an upgrade option where you can hire my VAs for $7/hr with no weekly minimum. To learn more, click here or scroll to the bottom of this newsletter.

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Most founders believe they need more discipline or funding to scale.

What they usually need is support.

When you are building a brand or business, especially one powered by content, consistency matters more than intensity. Showing up once with a burst of motivation does not compound. Showing up daily does.

That is where a team changes everything.

Not a massive team. Not a complicated structure.

Often, it starts with 1 virtual assistant.

Content driven businesses rarely stall because of bad ideas.

They stall because life happens.

You get tired. You get busy. You have days where motivation is low. You still believe in the vision, but execution slips.

This is normal.

The problem is not the lack of passion. The problem is tying execution to how you feel that day.

A team removes emotion from execution.

When content creation, publishing, and distribution are supported by someone else, your business keeps moving even when your energy dips.

A virtual assistant does not replace your voice. They protect it.

Here are a few high impact ways a VA supports content creation:

• Turning rough notes into clean drafts
• Formatting newsletters inside beehiiv
• Repurposing 1 idea into multiple posts
• Scheduling content ahead of time
• Organizing ideas so nothing gets lost

Instead of starting from zero every time, you are starting from momentum.

Your job becomes direction and decision making, not constant production.

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Social media rewards consistency, not perfection.

That makes it a terrible place to rely on willpower alone.

A VA can manage the parts that drain founders the fastest:

• Posting content on a set schedule
• Writing captions from your core ideas
• Repurposing newsletters into short posts
• Responding to basic messages or comments
• Tracking what is performing well

You stay visible without needing to be present all the time.

That visibility compounds trust, even on days when you are offline.

There will be days when you do not feel inspired.

There will be days when you question everything.

Those are the most dangerous days for momentum.

When you have support, those days no longer stop the business.

Content still goes out. Emails still send. Your brand still shows up for your audience.

This is how real brands are built.

Not through constant motivation, but through systems that function regardless of mood.

When you are doing everything yourself, you are operating like a worker.

When you delegate execution, you step into strategy.

A VA gives you space to focus on:

• Vision and positioning
• Partnerships and opportunities
• Product and offer development
• Community and relationships

Your time shifts from tasks to leverage.

That shift is what allows growth to happen.

You do not need to hire full time.

You do not need a big budget.

Many founders start with 5 to 10 hours a week of VA support focused only on content and consistency.

That alone can unlock momentum you have been trying to force on your own.

Consistency builds trust.

Trust builds audience.

Audience builds opportunity.

A team helps you stay consistent long enough for the payoff to arrive.

If you want your brand or business to grow beyond what you can personally hold, support is not optional.

It is part of the strategy.

Start building like you plan to scale.

That’s all for now,

Christel

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