Hello {{first_name | EduCreator}},

One time I asked ChatGPT to review my history, the years worth of conversations I’ve had related to clients, the proposals and project plans I’ve drafted, and the quiet brainstorming sessions no one knows about.

I requested an honest review of how I’ve been operating my business and for it to be ruthless in revealing blindspots to me (highly recommend doing this with any LLM you use frequently).

I was shocked with what it revealed… at first. However, upon reflection, I also knew deep down that this was truly a blindspot. “Blind” because I wasn’t fully aware, but on a subconscious level it hit me as too accurate:

Chat told me I was providing a ton of strategy, and not pricing accordingly.

I mistakenly thought that because I was using AI and saving hours and hours of time, the pricing should reflect effort.

I. Was. So. Wrong.

What I didn’t realize, is this was signaling a lack of value, not some altruistic generosity of spirit. And the clients I was attracting at the time were a direct reflection of this perceived lack of value.

If you can make this shift discussed in this letter, you’ll see that you can charge more for your services, attract better clients, and actually get a ton of time back. This is what makes it feel “easy.”

When the calendar is full, fast, clear comms matter. Wispr Flow lets founders dictate high-quality investor notes, hiring messages, and daily rundowns and get paste-ready writing instantly. It keeps your voice and the nuance you rely on for strategic messages while removing filler and cleaning punctuation. Save repeated snippets to scale consistent leadership communications. Works across Mac, Windows, and iPhone. Try Wispr Flow for founders.

Try Wispr Flow

Attio is the AI CRM with conversational AI built directly into your workspace. Every morning, Ask Attio handles my prep:

All in seconds. No searching, no switching tabs, no manual updates.

Ready to scale faster?

Start now →

I see so many founders give up on their dream because they haven’t figured out how to earn consistent revenue that allows them to sustain their vision.

They are trying to sell low ticket offers to people who are stressed about groceries, rent, and subscriptions. Then they wonder why sales feel hard.

There is a simpler path.

Not easier because it requires less skill.
Easier because it aligns with how money actually flows.

If you study the patterns behind sustainable wealth, one principle shows up repeatedly:

This is not about hype or taking short cuts. It is about strategy.

Being rich, or wealthy, should give you time back to do what you love most (for me that is spending time with my son and building assets) not make you a slave to your vision.

Let’s define the difference clearly.

Selling directly to consumers who:

You are fighting for leftovers in a tight budget.

This is what I did for years and I was stressed out with them because revenue was inconsistent. This led to a terrible cycle of picking the wrong clients to work with out of what felt like desperation.

Helping people or businesses:

When your offer is tied to revenue, the conversation shifts.

It is no longer
“Should I spend this?”

It becomes
“How fast can I implement this?”

That shift changes everything.

ChatGPT is a superpower if you know how to use it correctly.

Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.

Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.

Download the free guide

Most founders and entrepreneurs describe what they do.

Few describe what it produces.

Instead of saying:

Say:

Instead of:

Say:

The difference is positioning.

Your audience is not buying tasks.
They are buying outcomes.

If your work does not clearly connect to revenue or cost savings, refine the positioning until it does.

There is a reason most large companies sell to other businesses. Business decisions are made through logic and ROI.

Consumers decide with emotion and hesitation.

If you help:

You are speaking the language of growth.

Growth has budget.

This is why B2B models often scale faster than B2C.

You are not convincing someone to spend their last 49 dollars.
You are helping them multiply their existing capital.

That is a very different conversation.

If you charge hourly, you cap your income.

If you charge based on outcome, you scale your impact.

If you help a founder generate $100,000 in additional revenue, charging $10,000 is not expensive.

It is logical.

The market rewards proximity to revenue.

That is why:

Their work is measurable.

If you’re a founder building a newsletter business, this is critical. A newsletter is not just content. It is a distribution engine. It is a monetization channel. It is a long term asset.

And assets justify higher pricing.

If you want leverage, build skills that sit near revenue.

Examples:

Notice something.

Every one of these connects directly to cash flow.

General content creation alone rarely pays well.

Content tied to conversion does.

Design tied to conversion does.

Community tied to monetization does.

Revenue focus creates clarity.

You are already creating more value than you are paid for.

That gap is profit.

The question is:

Will you increase your value
Or will you articulate your value

Easy Mode is not about working less.

It is about aligning effort with outcomes that matter financially.

When you:

You stop competing for attention.

You start positioning for leverage.

And leverage is what changes a side project into a scalable business.

If this resonated, reply and tell me:

What skill do you currently have that could be positioned closer to revenue?

That’s all for now,

Christel

Want to support my work? You can buy me a flower here 🌸

Ready to start your newsletter? Click here to sign up for a free trial and reply to any of my emails to let me know so I can help you set up. Already have an account? Use my coupon code CHRISTEL for a 20% off discount on the upgrade price (for 3 months).

I would love to help you turn your brand into a profitable newsletter business that serves your community with high value content. If you’d like to learn more about my offers, please book a quick chat with me here.