Happy Tuesday {{first_name | EduCreator}},
I’m in the process of starting a second newsletter. When I started this new project, I asked myself “If I were going to do this all over again, what would I do differently knowing what I know now?”
The answer came in loud and clear: start with a knowledge base.
I went to ChatGPT and asked for a list of documents that should go inside a knowledge base for a new newsletter. It gave me a list of documents such as:
Vision and Mission
Newsletter Promise
Brand Positioning Statement
Origin Story (Hero’s Journey)
Niche and Target Audience Description
Social Media Content Strategy
To create each of these documents, ask your LLM of choice to interview you and before you know it you’ll have a whole knowledge base built. This knowledge base can be used anytime you want to create content or a product related to this project.
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Why Every Smart Project Starts With a Knowledge Base
Most ideas do not fail because they are bad ideas.
They fail because the foundation was never built.
A knowledge base is that foundation. It is the place where your thinking lives before you ever hit publish, launch, or promote. It turns scattered thoughts into usable assets and prevents you from rebuilding the same idea over and over again.
If you want consistency, clarity, and momentum, you need a knowledge base before you need more tools.
A strong knowledge base gives you:
Faster execution
Clear decision making
Fewer stalled projects
Reusable thinking across platforms
Most importantly, it helps you think like a builder instead of a content creator reacting week to week.
What a Knowledge Base Actually Is
A knowledge base is not a folder of random notes.
It is a living system of documents that capture:
What you believe
What you know
Who you serve
How you work
What you are building next
When done right, it becomes the single source of truth for every project you start.
Below are the most important documents to include for 5 common entrepreneurial projects.
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A newsletter lives or dies by clarity. A knowledge base removes guesswork.
Core documents to include:
Newsletter positioning and promise
Ideal reader profile
Content pillars and recurring themes
Personal stories and lived experiences
Monetization paths and offers
Brand voice and tone guidelines
With these documents in place, you never ask what should I write about.
You simply pull from what already exists.
This is how newsletters become sustainable instead of exhausting.
Project 2: A Digital Product or Course
Most courses fail because the creator builds before they organize their thinking.
Core documents to include:
Problem definition and transformation outcome
Who the product is for and who it is not for
Learning objectives and milestones
Core frameworks and methods
FAQs and objections
Future expansions and bonuses
This turns a course into a system instead of a collection of lessons.
It also makes updates easier and prevents scope creep.
Project 3: A Coaching or Consulting Offer
Your expertise needs structure to scale.
Core documents to include:
Your unique methodology
Client intake questions
Session structure and flow
Common patterns across clients
Case studies and success stories
Boundaries and non negotiables
When this lives in a knowledge base, your confidence increases and your delivery sharpens.
You stop reinventing yourself with every new client.
Project 4: A Community or Membership
Communities struggle when expectations are unclear.
Core documents to include:
Community purpose and values
Member journey from entry to leadership
Content and event formats
Rules and moderation guidelines
Engagement prompts and rituals
Metrics that define success
A knowledge base keeps the community aligned even as it grows.
It also makes onboarding new members simple and repeatable.
Project 5: A Startup or App Idea
Ideas feel fragile when they live only in your head.
Core documents to include:
Problem statement and user pain points
Target user profiles
Core features and non features
Long term vision
Monetization assumptions
Feedback and iteration notes
This allows you to test and refine ideas without emotional attachment.
Your knowledge base becomes your thinking lab.
Why These Knowledge Bases Belong Inside ChatGPT Projects
When you store these documents inside ChatGPT projects, something powerful happens.
You stop starting from zero.
Your ideas compound because the system understands:
Your language
Your audience
Your goals
Your patterns
This is how creators never run out of ideas.
They are not more creative.
They are more organized.
Every prompt becomes smarter because it is grounded in your foundation.
Once built, the knowledge base lives inside your ChatGPT projects so your ideas, outlines, and drafts are always aligned with what you are actually building.
You are no longer guessing.
You are building on purpose.
If you want your next newsletter, project, or idea to last, start with the knowledge base.
Everything else becomes easier after that.
That’s all for now,
Christel
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