Happy Monday {{first_name | EduCreator}},

I made a goal this year to do more public speaking. I spent over a decade speaking in front of educators and leaders with professional development curriculum I designed myself. But for the last 5 years, I’ve been mostly speaking online.

This Saturday, I had the honor of speaking at a mastermind event for high performance coaches and entrepreneurs. I created a workshop specifically tailored to their B2B needs: email marketing with beehiiv and automating with ChatGPT projects.

You can download the full presentation here if it interests you 👇

I’m no longer surprised to learn that even the most high performing coaches with massive social media audiences on platforms like IG that take a ton of time and skill to build presence on, don’t have an email list, let alone a revenue-generating newsletter.

The focus for this session was clear:

And it resonated. Why?

Because founders want ownership. They want control of their content. And they want predictable sustainable income without burning out from another project.

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For years, founders have been taught the same strategy.

Post consistently
Go after reach
Stay visible

And hope the algorithm rewards you by sending your content directly to the eyes that need to see it.

Most of us have followed this playbook at some point. We build audiences on platforms we do not control, celebrate short bursts of reach, and quietly worry about what happens when the rules change.

Because they always do.

When your business lives entirely on social platforms, you are renting attention. The landlord can change the terms at any time. Reach can disappear. Accounts can get limited. Years of work can vanish overnight.

That is not a stable foundation for a business.

Social media is not the enemy. It is a powerful discovery engine. The issue is treating it like infrastructure instead of distribution.

When you rely on social platforms as your core business asset, you face a few unavoidable risks.

This is why so many founders feel stuck even when their content performs well. Attention without ownership does not compound.

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Your newsletter is fundamentally different.

It is not another channel. Your email list is an asset and your newsletter gives this asset a reason to grow.

When someone subscribes to your email list, they are making an intentional choice. They want to hear from you. There is no algorithm deciding whether your message gets delivered. There is no competition for reach inside the inbox.

Your newsletter becomes:

This is why newsletters are the great equalizer. You do not need a massive following. You do not need to post every day (although I recommend you do). You need clarity and consistency.

Over time, newsletters compound.

This is how small audiences outperform large ones. Ownership beats scale.

In time, your best clients, the ones will to pay premium to work with you, will reach out because they are ready to begin.

A simple mental model helps here.

Social platforms are where people discover you.
Your newsletter is where they stay.

When your newsletter becomes your home base, everything else gets easier.

Instead of chasing attention, you are nurturing relationships. Instead of reacting to platforms, you are building leverage.

Most founders know they should start or improve a newsletter. The hesitation usually comes from uncertainty, not lack of effort.

Common questions I hear all the time:

Without clear answers, publishing feels heavy. Consistency feels hard. Growth feels random.

Clarity is the unlock.

I created a short community builder survey to understand where founders are getting stuck and what kind of guidance actually helps.

Everyone who completes the survey receives the full guide on defining a strong newsletter identity and positioning it as a real business asset.

This guide walks through:

No fluff. No theory. Just practical direction.

If you are tired of building on platforms you do not control, this is your next step.

Complete the community builder survey and receive the full guide on building a newsletter that you actually own.

Stop renting attention.
Start building something that lasts.

That’s all for now,

Christel

Want to support my work? You can buy me a flower here 🌸

Ready to start your newsletter? Click here to sign up for a free trial and reply to any of my emails to let me know so I can help you set up. Already have an account? Use my coupon code CHRISTEL for a 20% off discount on the upgrade price (for 3 months).

I would love to help you turn your brand into a profitable newsletter business that serves your community with high value content. If you’d like to learn more about my offers, please book a quick chat with me here.