Hello {{first_name | EduCreator}},

As a high school special education teacher, my main mission was to take the learning objectives for that day and work backwards to create a “user journey,” or student experience, that would lead to the desired outcome.

Doing this on a daily basis for students with a wide range of abilities and learning needs forced me to look at all learning concepts from a broad lens, and then break them down to their simplest parts and concepts.

All the way down to the very first step.

The “Foundational Understanding” as we used to say in the education world.

I personally do not like taking online courses.

In college, I remember needing to take an exam online for an online course I really struggled with and I just broke down in tears in frustration.

I ended up paying my roommate, who is still my best friend 20 years later, to take the exam for me. Not a proud moment, but hopefully painting the picture of how much I do not like online courses.

I have a pattern of not doing things in a timely manner because of my own hangups:

Example 1: I waited years to start this newsletter because I couldn’t stand email

Example 2: I stopped building on my authority as an educator because I was so anti-online courses and their awful average 3% completion rate

Don’t make this same mistake. Some things just work for a reason and regardless of our own pre-conceived ideas, we should do what works and what is standard.

Having a growing email list is Business 101. It’s the foundational understanding that I no longer miss when helping founders launch or scale a brand.

Building authority in our area of expertise by gaining credibility and visibility through high value content, both on owned platforms and rented ones, is Marketing 101.

I started the EduCreator community on X in 2024 because I had a vision that one day the new influencers would be people like me and you with expertise and life experience, teaching our community how to solve the problems we’ve solved, and finding our ideal clients along the way.

I launched this community with the AI for EduCreator newsletter. The one you’re reading right now.

I wrote everyday (M-F) for the first 3 months. I taught frameworks, methods, how to use AI tools, how to grow an audience, start a newsletter, and so much more every single day through live social audio sessions and a daily newsletter.

The volume of content and the high touch points through live platforms created an engaged community that was happy to sign up for my founding membership offer, which I managed through the beehiiv premium subscription feature.

I was not only teaching, I was listening to what they were asking for and responding with the content. This is why I always had a market to launch offers to.

2 years later, I see why some of the biggest creators are now saying that

In order to teach to your offer, you’ll need to have an offer to begin with.

Don’t overcomplicate this part.

Your offer is a solution to a problem you know your audience has. The more expensive the problem, the more expensive the solution.

This can be a:

Try the Signature Offer Builder for free to help you clarify your high ticket offer.

Here are the steps I take when creating a teaching plan that will attract my ideal client and convert content to sales:

This is so important. This is the foundation from which all other teachings come from and is unique to your area of authority and expertise.

For my Signature Offer Launch high-ticket offer, I created the LAUNCH Framework: Language, Authority, Understand Audience, Newsletter, Community, High-Ticket Offer

Each of these letters is now it’s own unit of content, or content pillar. You could also think of each letter as a module in a course.

If you want to be able to use AI without sounding like AI, you’ll need to take the time to build your brand knowledge base.

I recommend building this somewhere like Notion or Google Drive first and then creating a project folder in your AI of choice (ie. ChatGPT, Claude, Manus).

What goes inside the project folder, which becomes the foundational knowledge for future content development:

You can use AI to create all of these documents. If you’re not sure where to start, tell it that you are building a brand knowledge base and want to create this document [insert from above]. Ask it to interview you and then use your answers to create the document.

Now that AI has more context about your brand, founder story, and offer, you can build the next layer of your offer foundation: the curriculum.

Even if you never plan to teach this course, using the curriculum as your content journey map will ensure that you are teaching to your offer in a step by step format.

Be sure to provide the clear transformation this framework or method promises, then ask for an outline of the entire curriculum.

Make any necessary changes to the outline before building out the entire curriculum, unit by unit (or module).

Each unit is now it’s own content campaign. You can choose how long to focus on each part of the method or framework by extending each unit into smaller pieces of content.

I create a full “Unit Plan” document for each unit and then I turn each unit plan into a long form anchor text. This anchor text is the foundation of future content assets: newsletters, articles, social media posts, lead magnets etc.

The image above is the publication on Bliss House Studios for the A in LAUNCH, Authority. This article was created using the anchor text for this unit. From here, I can create newsletters, social media, and so much more.

You can also create other types of long form high value content such as live workshops and digital assets.

Be sure to include a CTA (call to action) on every post so you are able to measure how well your content is converting.

Analyze the content metrics from all platforms where you are running your content campaigns. For me this is beehiiv, Instagram, LinkedIn and YouTube.

Take screenshots. Export databases. Give it all to your favorite agentic AI and ask it to do a full analysis and report.

After my first couple of weeks posting using my signature app, the Founder Visibility OS (FVOS), I am hitting my first 1k views across all 3 new platforms.

I was also able to see that although my content is gaining visibility with the right audience (founders and senior executives on LinkedIn), it is not converting to metrics that really matter: new newsletter subscribers.

The report also showed me exactly which posts from my post library (built using the FVOS) to focus on for this week and which campaigns they are a part of.

I’ll be creating content for founders at various stages in the offer creation and sales process. Please complete the poll so that I can customize content for you.

That’s all for now,

Christel

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