In partnership with
Happy Monday {{first_name | EduCreator}},
For a long time I slept on Projects in ChatGPT. The idea of building a knowledge base for myself was overwhelming, but I would easily do it for clients. I also thought Custom GPTs were a better option… I was wrong.
For anyone building a newsletter, a brand, or a content ecosystem, Projects are the closest thing to having a personal creative director and strategy team that grows with you.
Today you’ll learn:
the benefit of building a project for your brand or business (or even client)
why your knowledge base becomes an infinite content engine
how storytelling fits into all of this
and why anchoring your origin story gives your content unforgettable power (especially if you’re writing a newsletter)
Everything here is grounded in the story, vision, niche, and positioning outlined in your project documents.
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What ChatGPT Projects Make Possible
Projects give you a dedicated workspace that stores your entire creative and strategic brain. Think of each project like a Super Folder inside ChatGPT where you can keep all chats about a specific topic organized, refer to a custom set of documents, and even create custom instructions.
Inside a Project you can save
your brand voice
your mission and vision
your origin story
your niche positioning
your newsletter philosophy
your audience profile
your content pillars
your frameworks and teaching style
your book outline
your offers and monetization strategy
your personal story and credibility archive
your list building and launch insights
your storytelling themes and breakthroughs
Once this lives inside your Project, the AI responds like someone who has actually been with you on the journey. It understands the people you serve, the transformation you’re guiding them through, and the tone and energy that represents your voice.
Your content becomes aligned instantly.
The Knowledge Base: Your Secret Weapon
Here’s something most founders don’t figure out early enough:
You don’t run out of ideas when you build from a knowledge base.
A knowledge base turns your thoughts, frameworks, stories, and lived experiences into reusable material. Instead of searching for inspiration, you unlock it on command.
This is especially important for newsletter entrepreneurs who often feel
overwhelmed by starting
unsure about what to write
nervous about consistency
afraid of sounding repetitive
disconnected from a central message
When your knowledge is organized, everything shifts.
Your newsletter becomes easier.
Your social posts come faster.
Your email sequences feel intentional.
Your content always connects back to your mission.
You become a publisher with structure instead of a creator chasing ideas.
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Storytelling: The Heart of Your Brand
Your story is not optional. It is the connective tissue in your brand.
People follow you because
• you’ve lived the transformation they want
• you turned your lived experience into a system
• you understand the fears and doubts people carry
• you’ve done the work and now lead others through it
When your origin story is inside your knowledge base, the AI helps you weave it into everything you create.
This ensures your content always stays grounded in
• who you are
• why you started
• why this mission matters
• how you serve
• and what makes your message different
Consistency in storytelling is what turns a newsletter into a community and a community into a movement.
If You Want Consistent, Aligned, High Impact Content, Start Here
Build your knowledge base.
Move it into a Project.
Let the AI become a creative partner who truly understands you.
This is the most powerful content system you can create going into 2026.
And it is the foundation of everything we’re unlocking inside Newsletter Startup.
Transform your writing, while building an engaged email list.
Send out an email everyday for 30 days (doesn’t have to be to the same people). That’s it. That’s the challenge.
For extra support along the way, I’ll walk you through the 4-week Transformation Framework via email. Whether you’re starting at 0 subscribers or many more, this system is meant for both growth and scaling.
If you want to join me and the other challenge participants, simply fill out this survey and you’re in! FREE for subscribers.
That’s all for now,
Christel
Want to support my work? You can click the ad above and/or buy me a flower here 🌸
Ready to start your newsletter? Click here to sign up for a free trial and reply to any of my emails to let me know so I can help you set up.