Hello {{first_name | EduCreator}},

I purchased my name domain christelguillen.com over a year ago and had no idea where to really go with it until yesterday. It hit me that the community platform I’ve been building for Bliss House was actually meant to be a part of my main domain.

This was a huge revelation that I will be breaking down more in the weeks to come, but for now suffice it to say that when I did the 4-part prompt I’m sharing with you in this letter, what came up was more than I was expecting and at least 80% of what I needed to create the first version of my Digital Headquarters (DHQ).

Bliss House, is all about media ownership, especially for women founders. When I search my name on Google, I see all these results from platforms I don’t own. This is a problem.

Now that I’ve built my DHQ, I can do the SEO needed to OWN the first result that comes up when my name is searched. This is real ownership! I own the narrative of what my brand says about me, not the internet.

This is why having a newsletter is so important. You’re building a branded publication that will live on for decades to come.

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Your personal brand is what people say and think about you when you’re not around. You shape this personal brand voice through the credibility and authority you establish through your content, especially high value content like podcasts, newsletters, and long form posts.

By building your own DHQ, you are curating your presence with the content that represents not only where you’ve been and how you got to where you are now, but also accurately shows where you are now.

Use the following 4 prompts back to back. Each prompt should build upon the information that came before it.

You could probably do this with any LLM of choice, but I highly recommend using an agentic AI tool like Manus or Claude. I used Manus, which not only gave me a very comprehensive answer, but also helped me build the actual home page (which is all you need to start) before transferring the master prompt over to Lovable, where the final DHQ was built.

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This first phase lays the foundation for the rest of this build process. This initial deep dive is just the beginning, but it sets the ground level narrative for your personal brand.

Be sure to thoroughly check the results before moving on to the next phase. You may need to run this prompt multiple times

For example, the wrong Instagram account was used for that part of the analysis, so I had to run it again using the correct profile.

This part really blew my mind!

Media ownership starts with establishing credibility and authority. This SEO map will tell you which areas you have authority in and where the gaps are.

Data like this is very empowering because you can fill the gaps with your own content (especially with a newsletter publication).

I learned from this analysis that I am not using keywords nearly enough that establish my main authority, which is educational leadership where I have over 20+ years of experience. Shedding light on this blindspot has been very beneficial.

The part I loved most about this phase is that it was made clear to me what my exact unique positioning is by analyzing my experience and background.

The beautiful thing about this process is that each and every one of us has an area of authority that we are the ONLY person positioned for. This was not only a confidence boost, but gave me the language I need to secure this positioning and convert it into revenue.

Because I’ve spent years building my personal brand narrative through publications that I own as well as publications I was a guest for, the narrative that was created was surprisingly accurate.

I still had to make some adjustments, but for the most part I was able to use this Founder Narrative to build most of my Founder Headquarters page in Lovable.

Was this helpful? Would love to hear about your results.

That’s all for now,

Christel

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