In partnership with

Hi there {{first_name | EduCreator}},

Yesterday, I shared why I’m going all-in on newsletters this year — and how my entire 20+ year journey as a teacher, community-builder, and creator led me here.

Today, I want to talk about something I’ve seen over and over again:
Most creators quit before they ever make their first sale.

Not because they’re not talented.
Not because they don’t have something powerful to say.
Not because they aren’t capable of building a real business.

They quit because of one thing:

The blank page.

First a quick word from today’s sponsor. Your clicks keep this newsletter running. Thank you!

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

The Creator’s Breaking Point

Here’s the truth most people won’t tell you:

It’s not the niche you choose that stops you.
It’s not tech.
It’s not imposter syndrome.
It’s not the fear of launching.

It’s the moment you actually sit down to write.

This is where creators freeze.

And this is where your dreams quietly stall.

I’ve watched the most brilliant people — educators, parents, artists, professionals, entrepreneurs — get defeated by that one moment.

They think:

  • “I don’t know what to say.”

  • “What if nobody reads it?”

  • “What if this isn’t good enough?”

  • “What if I mess this up?”

It breaks my heart because I know this is where financial freedom, creative identity, and generational opportunity slip through people’s fingers.

And it’s exactly why I’m building Newsletter Startup around a 4-week transformation framework (and a fun tool that helps you publish) instead of another “course.”

You are not meant to do this alone.

Why This Matters For You

Your audience isn’t looking for perfection.
They’re looking for clarity, connection, and consistent value.

You already have the lived experience.
You already have the knowledge.
You already have the stories.
You already have the credibility.

You’re not starting from zero — you’re starting from years of wisdom.

And that shift — from “I don’t know what to say” to “I’m ready to publish” — that’s where creators become founders.

The 4-Week Transformation Framework: Week 1 - Clarity

Let’s get Christel-clear on your niche, audience, brand, voice, and value.

Most people who want to start a newsletter or create “high-value” content never get past this stage.

Not because they aren’t smart.
Not because they lack ideas.
But because they’re overwhelmed.

Your niche, your audience, your brand identity… it all feels like too much.

But clarity isn’t just the first step — it’s what unlocks everything else.

  • A clear, confident niche

  • A defined audience identity

  • Your brand story

  • Your newsletter promise

  • Your content angles

  • And the mindset shift of: “I can actually do this.”

Let’s also get clear on your vision.

What kind of impact are you looking to make on your readers?

What do you want to share with them and how do you want this information to serve them?

Just start writing.

You were created by the Creator to create.

Join the 30 in 30 Challenge

Transform your writing, while building an engaged email list.

Send 30 emails in 30 days. That’s the challenge.

I’ll walk you through the 4-week Transformation Framework via email. Whether you’re starting at 0 subscribers or many more, this system is meant for scaling and growth.

If you want to join me and the other challenge participants, get support and resources along the way, simply fill out this survey and you’re in!

That’s all for now,

Christel

Want to support my work? You can click the ad above and/or buy me a flower here 🌸

Reply

or to participate

Keep Reading

No posts found