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- #46: A New Kind of Start Up
#46: A New Kind of Start Up
Learn from tradition and innovate for the future.

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When I started Bliss House Network (my first start up) in 2017, I knew I wanted to be self-funded. I had watched enough Shark Tank episodes to know that many start ups fail because they have too much funding up front (seems like a good problem until the implosion). The entrepreneurs and Founders who got the most respect and interest from the Sharks usually bootstrapped their businesses from the ground up and spent years getting to know their market with a fully validated product.
The main reason I never sought external funding is because I didn’t want to give up equity (yet) or creative control. With blockchain and Web3 technology that allows community members to own a “piece” of a project with smart contracts, Founders of the future will not need to be reliant on venture capitalists to build the project of their dreams.
The new kind of start up Founder says, “let’s build a community around a brand and big purpose first.” Starting here ensures there is a team of beta testers and believers from the very beginning. This begins the community flywheel that naturally leads to more external support from micro-investors.
This approach is how I’ve been able to monetize my newsletters ($6k in 6 weeks). I’m offering ownership and micro-investments with the Founder Program. This is appealing to people who are used to investing in start ups and social impact causes. Learn more here.
Check out this video if you want to know what inspired me so much this weekend to really embrace all parts of my identity!
Have a great day!
Christel, Founding Principal OCC Metaversity
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Today’s EduCreator LIVE 🎙️ REPLAY
Monday Theme: Community Design
Topic: Starting a Start Up in 2024
Mini-Lesson: The future of fundraising with blockchain
Using blockchain technology for fundraising offers several advantages, including lower entrance barriers, increased transparency, global involvement, and reduced reliance on intermediaries.
Blockchain's secure and transparent nature enhances trust with potential investors, streamlines the fundraising process, expands the pool of potential investors, fosters stronger relationships with investors, and taps into new funding sources. Additionally, blockchain technology can provide startups with increased security, transparency, and efficiency in managing investments.
Blockchain technology increases transparency in fundraising by providing traceable and verified transactions, eliminating intermediaries, reducing the risk of fraud, and enabling smart contracts for enhanced accountability.
The decentralized and immutable nature of blockchain ensures a secure and efficient platform for entrepreneurs to raise funds while allowing investors to participate directly. Through traceable and verified transactions, blockchain creates an unchangeable, transparent transaction record that can be easily tracked and audited in real-time, fostering trust and confidence among investors.
Additionally, smart contracts on the blockchain automate terms and conditions, ensuring funds are used for their intended purpose and enhancing accountability in fundraising efforts.
Citations:
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#46
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