Hello {{first_name | EduCreator}},

Business, simply the exchange of goods for money, operates from a basic principle:

The challenge is that most entrepreneurs and early founders:

a) Still don’t have a clear sense of the actual problem they’re solving, who they’re solving it for, and/or how they are uniquely positioned to solve it

b) have no idea how to ask for money in exchange for value

The journey to truly understanding our value and worth can be a lifelong one, but you and I don’t have time to wait for that… so in the meantime, I have a proven strategy that I’ve been using to grow the email list for my new publication and cover my initial investment for a very Miami-style pre-launch event! In a week!

I’m going to share the exact change in language and why it works.

Also, if you missed the Bliss House re-launch announcement that went out last night, be sure to subscribe here or learn more about the event and join the sponsor waitlist here.

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Think of this as a mental power-up.

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Overall—Morning Brew gives your business brain the jolt it needs to stay curious, confident, and in the know.

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When I announced the re-launch of Bliss House this Spring, I did something different.

And the overnight portion of the Founders Residence sold out within a week, 90% new customers. Easiest ask ever.

Yes the gorgeous Miami Estate kind of sells itself.
No, making the event private and exclusive doesn’t hurt at all.

But what really happened is, I stopped selling a product and started selling partnership.

In yesterday’s first re-launch announcement, I shared that Bliss House is no longer just an event and lifestyle wellness brand. It is a local media ecosystem designed to connect founders and aligned sponsors through infrastructure, directories, newsletter visibility, and curated experiences .

That positioning changed everything.

Here is the difference I was completely missing, and I know I’m not the only one.

You are asking:

It is a B2C transaction.
Emotion driven.
Price sensitive.

You are competing with someone’s budget.

You are asking:

It becomes B2B.
Strategic.
ROI driven.

Sponsors do not ask “Can I afford this?”
They ask “What return can this generate?”

That is a completely different conversation.

In this sponsorship guide by beehiiv, it states brands care about audience alignment and engagement, not just raw numbers. A smaller, targeted audience with strong open rates often outperforms larger passive lists.

Marketing Week has also reported that newsletter and media sponsorship work because inbox access is permission based and highly engaged compared to other digital channels.

When you frame your offer around access and outcomes, the economics shift. Check out this newsletter from earlier this week for more 👇

If you look at the Founders Residence page, the sponsor packages were structured intentionally:

Sponsors were not buying a room in a fancy house.

They were buying:

That is the power of sponsorship.

Sponsorship revenue scales faster than ticket sales because:

According to multiple sponsorship guides referenced previously, brands prioritize:

When you present your ecosystem clearly, you move from “please buy a ticket” to “let’s build something mutually beneficial.”

That is how you ask for money with confidence.

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If you want to apply this to your own event or newsletter, start here:

What are you actually selling?

Be specific.

Tiers anchor value. For example:

Entry tier

Mid tier

Premium tier

Bundles increase perceived value and encourage higher spend.

The beehiiv guide emphasizes packaging formats clearly so sponsors know exactly what they receive.

Clarity increases conversion.

Include:

Sponsors are investing in reach and positioning. Show them the asset.

Do not say:

Would you like to sponsor?

Say:

We are curating 6 aligned brand partners for this experience. Based on your audience alignment and premium offer, I believe this could generate qualified leads and meaningful visibility for you. Would you like to review the sponsorship deck?

You are not begging.

You are presenting opportunity.

This is critical.

As discussed in sponsorship best practices, audience trust is your greatest asset. Misaligned sponsors weaken long term brand equity.

Only partner with brands that make your audience stronger.

Here is the mindset shift:

You are not asking for money.

You are offering access.

You are offering infrastructure.

You are offering positioning inside a trusted ecosystem.

When Bliss House repositioned itself as a media platform instead of an event brand , sponsorship became the natural entry point.

And once the sponsors committed, the rest followed.

If you want to increase revenue:

Stop thinking like a product seller.
Start thinking like a media owner.

Build your audience.
Create structured packages.
Lead with partnership.
Ask with clarity.

That is how you ask for money.

Tickets are on sale now. If you’re not able to participate in-person, join us virtually. It’s going to be unlike anything else you’ve experienced.

Register here

Use code EDUCREATOR33 and you’ll get 33% off either ticket if you’re one of the first 3 to register.

That’s all for now,

Christel

Want to support my work? You can buy me a flower here 🌸

Ready to start your newsletter? Click here to sign up for a free trial and reply to any of my emails to let me know so I can help you set up. Already have an account? Use my coupon code CHRISTEL for a 20% off discount on the upgrade price (for 3 months).

I would love to help you turn your brand into a profitable newsletter business that serves your community with high value content. If you’d like to learn more about my offers, please book a quick chat with me here.