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Hello {{first_name | EduCreator}},
I had to do some research for this one. It’s too valuable not to give you enough to bite your teeth into.
When I sent the first version of this Bliss House pre-launch event link (click image above) to my father and told him I planned to have the entire overnight event paid for through sponsorship, he said it was a great idea and I knew I was onto something.
We got on the phone the next day and he broke down exactly how and why the wealthy get wealthier through sponsorship and ad placements. He made (and very quick lost… another story for another time), his first million with a sponsorship from the Tampa Bay Lightening’s hockey team and the stadium where the played, the Ice Palace.
We don’t need to have a large audience or a profitable business to start earning revenue from sponsorship.
I just proved this to myself by selling out sponsorship opportunities the full Founders Residence experience in a week, which covers the cost of the Miami Estate for an evening.
We do need to have an audience, which is why building your personal brand on social media and growing an email list with a newsletter is just STEP ONE.
I’ll be sharing more about the Bliss House Spring 2026 RELaunch overtime, but if you’d like to watch me rebuild this brand live and get first updates, click here to subscribe to my new publication or learn more about the pre-launch and join the waitlist here.
If you are struggling to grow your audience or email list, check out yesterday’s letter with step-by-step guidance.
Before we go any further, let’s check out these words from today’s sponsors. Thank you so much for supporting the partners of this newsletter.
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Sponsorships are one of the most powerful ways founders monetize newsletters and online expertise.
They outperform traditional ads, unlock premium brand partnerships, and fuel real revenue even with modest audiences. This isn’t a trend, sponsorships are a strategic revenue channel built on direct audience access and trust. (Wellput)
Audience Building Comes First
The email list is your core asset
Before you can sell sponsorships, you must build an audience, and here’s why that matters:
Direct access to engaged people
An email list gives you a direct line to your most interested audience. Unlike social platforms, you don’t rely on algorithms so your message lands in the inbox every time. (LinkedIn)A quality list > a huge list
Sponsors care less about raw numbers and more about targeted, engaged audiences. A smaller list with high open and click-through rates delivers better ROI for sponsors than a larger inactive list. (Beehiiv)Trust increases sponsorship value
If your subscribers trust your recommendations, brands see that as authority aspirational leverage. That trust transfers to sponsors. (Forbes)Email lists are long-term assets
Every new subscriber represents potential future revenue and multi-channel influence, not just sponsorship slots. (LinkedIn)
In other words, your email list is an asset because it demonstrates attention, relevance, and influence, all things sponsors pay for.
The Simple Logic Behind Sponsorship Value
Here’s why sponsorships work so well:
Direct reach to permission-based audiences — no ad blockers or algorithm barriers. (Marketing Week)
High engagement and trust — newsletters often outperform display and social ads in click-through and conversion. (Automateed)
Targeted access for brands — sponsors want audiences that align with their customers. (Wellput)
Sponsors know emails beat most digital channels for ROI because you reach people who opted in and expect your content.
Practical Guide on Getting Started
1. Define Your Value
Before you sell, clarify:
Who your readers are
What they care about
What problems they’re solving
Sponsors pay for aligned audiences, not just numbers. A niche, focused audience can command premium sponsorship fees even with fewer subscribers. (Letterhead Blog)
2. Package Your Sponsorship Offers
Create clear offerings like:
Hero placements
Mid-newsletter features
Dedicated shoutouts
Add-ons (social posts, event features)
Each package should explain what the sponsor gets and why it matters to their goals. (Wellput)
Now that the overnight portion is sold out, I am opening up the event to larger sponsorship opportunities.
3. Build a Media Kit
Your media kit should include:
Audience demographics and engagement metrics
Examples of past engagement
Sponsorship formats and pricing
This shows sponsors who you reach, how, and why it’s worth paying for. (Wellput)
4. Find Your First Sponsors
Approaches that work:
Ask within your community
Reach out directly to aligned brands
Use marketplaces or sponsor directories
Make it easy to inquire with a sponsor page
Always start with relevance and clarity — sponsors care about fit, not just size. (Wellput)
5. Price Strategically
Pricing should reflect value, not just list size:
Start with pilot pricing to build case studies
Offer bundles to increase upfront revenue
Raise rates as engagement and results prove your worth (Beehiiv)
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Sponsors Look For These Key Things
When evaluating newsletter sponsorships, brands pay attention to:
Audience alignment with their ideal customer
Engagement data (opens, clicks)
Clear expectations for deliverables
Reliable performance tracking
The more you can show results and fit, the easier it is to justify higher sponsorship fees. (Wellput)
Transfer These Principles to Events
The same logic applies to in-person events:
Sponsors invest when you deliver targeted audiences
Tiered packages work offline as well as online
Sponsorships become long-term partnerships
Think of event audiences as offline subscribers: the better you understand and engage them, the more valuable your sponsorships become.
Sponsorships aren’t just a monetization tactic. They’re a growth engine powered by direct audience relationships and real value. Build your list, nurture engagement, then use that asset to attract the right brands in a way that benefits your audience and your business.
That’s all for now,
Christel
Want to support my work? You can buy me a flower here 🌸
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How to work with me…
I would love to help you turn your brand into a profitable newsletter business that serves your community with high value content. If you’d like to learn more about my offers, please book a quick chat with me here.
beehiiv set up done-with-you
My team and I will set up a fully customized and branded newsletter and website that is ready to monetize.